Ready to discover the growth hacks TikTok brands are using right now? Using TikTok can transform your revenue and average order value because so many people are using it to boost sales for their E-commerce businesses. You can partner with influencers to sell products or run ads to reach more people.
Read the complete article to know all the things TikTok has added to its platform that you could use to boost your own e-commerce business.
Tips For an E-Commerce Brand to Boost Sales on TikTok
There are many different things you can do to use TikTok to your advantage, generate more revenue, build a reputation in the market, and gain more TikTok likes. Here are the most effective tips for your business.
- Leverage TikTok ads
- Generate Authentic Content
- Choose the Right Audience
- Keep Your Audience Hooked
- Post Behind-The-Scene Videos
- Influencer Partnerships
- Use Hashtags and Trends
- Leverage TikTok Ads
There are many different ad formats on TikTok that you can utilise to your advantage and get more customers. TikTok offers a range of ad formats to reach your target audience, such as in-feed ads, branded hashtag challenges, and spark ads. These three formats are the most commonly used by brands on TikTok.
In-feed Ads
In-feed ads appear in users’ feeds as they scroll, giving your product exposure in a native organic way.
Branded Hashtag Challenges
Branded hashtag challenges are perfect for creating user-generated content and brand engagement. You can ask users to participate in challenges that promote your products and that will create a viral loop. For example, you can do a crazy dance with your product or anything else more relevant to the product to go viral on TikTok.
Spark Ads
Spark ads, a blend of user-generated content with a paid push, allowing brands to amplify organic posts. Brands can partner with creators and then boost their content, blending authenticity with advertising.
There are many different ads that you can test out with TikTok to see what works. There are many different ways to get your product out there and get more sales using TikTok.
- Generate Authentic Content
On TikTok, you have to be as authentic as possible with your content. You don’t want to put out something that doesn’t seem truthful, honest, and something that people would be interested in buying, because people will read right through it. If you’re not making the right content for the right audience, then it’s not going to work.
You want to create content that can go viral, but at the same time keeps people engaged and wanting to watch more. The only way you can keep people engaged is through interesting and different content. If it’s the same old video that’s not unique at all, people are just going to scroll through it, and then TikTok will not push it into the algorithm.
To find out the unique element for your business, go to TikTok and scroll through the “For You Page” and figure out why you don’t want to watch certain videos and why you do. And then think to yourself, how can you implement that into your content. This is how you are going to think about your product from the viewer’s point of view.
- Choose the Right Audience
The content you generate needs to be aligned with your audience’s interests. So you can tell TikTok exactly who your audience is, specifically at the beginning of your journey. Because if TikTok doesn’t know what your audience is or who they are, then they don’t know who to push your content to.
So be clear about who your audience is. Brands need to get more revenue. You always have to keep in mind who you are creating content for. How do you reach them? And then you can come up with a list of topics based on the interests of your audience.
- Keep Your Audience Hooked
Hooks are really important on TikTok. The first three to five seconds are of utmost importance for you. You want to make sure that people get hooked straight away. You have to prevent people from scrolling past your content. And that sends a good signal to TikTok to promote your content to more people on their For You page.
- Post Behind-The-Scene Videos
Behind-the-scenes content is a great way to stand out and be unique based on how your products are made, about your team, or all of the highlighted things in your business. This is the way to demonstrate uniqueness and value on your page.
- Influencer Partnerships
Utilise influencers and partnerships with them on TikTok to boost sales. There are so many different influencers in different niches that you can utilise based on what your product is and who your audience is. You have to find influencers who have an audience similar to those who need to purchase your product or service.
Then you have to partner with them to try and test out how many of their high-quality TikTok followers would convert over to become a customer. It probably won’t work out if you do not partner up with influencers that resonate with your brand values. Micro influencers often have a higher engagement rate than larger ones. So you must try and utilise them as much as possible.
- Use Hashtags and Trends
Use popular hashtags on your videos to increase your likelihood of reaching your next audience on TikTok. And if you’re stuck in TikTok view jail, only getting 200 views maximum a video, then you must try out new challenges because it may not be working what you’re doing. Participate in viral challenges. Look up what’s trending in your niche and follow that up.
You can also take something that’s trending in another niche and bring it to your niche and test out whether that works. Test out the content, see what works, see what doesn’t, and then change it and adapt it, and optimise over time. Remember, consistency is key; adopting trends off and on and using hashtags now and then might not help you that much.
Conclusion
In conclusion, TikTok is a powerful platform for brands to boost sales and growth. By generating authentic content, strategic use of ads, influencer partnerships, and trending hashtags, brands can get better reach and high-quality TikTok followers.
Businesses that use TikTok features creatively and efficiently are more likely to generate more revenue and improve visibility. Moreover, it is crucial to focus on genuine audience engagement for building a loyal community that drives long-term business growth.
