Are you a business struggling to grow your brand on social media in 2025?
Here’s your complete guide for understanding how social media can be used for brands and businesses to elevate your growth.
Introduction
Social media has really revolutionized the way we perceive things in the 21st century. It has shaped our ways of information consumption, our ways of communicating with people, our ways of sharing knowledge and it has completely revolutionized our businesses and brands.
Today, brands and businesses cannot think about growing their sales and traffic on their websites without the incorporation of social media and tools provided by social media such as analytics, editing and posting tools and the capacity to run ads online.
Social media and businesses in the UK: Some Facts
The UK market gives a capriciously spacious place for brands to grow with more than 56 million social media users on board.
About 28% of small businesses generate more sales from social media than from any other channel.
Platforms like Facebook, Instagram, twitter and tiktok are the main social media platforms used for generating sales online.
Digital advertising accounted for nearly 79% of total UK ad spend in 2023.
Social ad spend in 2023 was £7.7 billion, up 7.8% from 2022 in the UK showing the remarkable potential for social media ads.
Following are the six ways through which social media can help you boost your brand in 2025:
- Building better brand awareness and visibility
Building brand awareness on social media is the primary benefit of social media. Since, the audience online is in billions, social media helps to bring exposure to your brand and business more cost-effectively and conveniently.
Consistent exposure to your brand helps customers and users to buy your products more easily thus providing you more sales than ever.
Following are the ways you expand your reach online:
- Organic reach (posting high quality content)
- Paid reach (running ads to get desired exposure).
- Engaging with your audience
Social media provides you a plethora of options through which you can engage and interact with your audiences on the platforms.
Social media can help you engage through:
- You can go LIVE on Facebook, instagram and tiktok to showcase your products to your audiences to convert them into your potential customers.
- You can reply to their queries, questions, confusions and many other things directly in your DMs or in the comment sections.
- You can create interactive polls and also conduct Q&A sessions to involve your audiences.
- Moreover, you can encourage user-generated content such as reviews from your audiences too.
- Driving traffic and conversions
Social media can help you drive traffic to your websites more effectively than ever. You can drive more traffic to your websites to generate more sales through proper call to action buttons, proper link insertions in your bios and by posting content strategically.
Use these to drive more traffic on your website:
- Add clickable links in your bio and posts to direct your audiences to your websites.
- Facebook and tiktok allow you to add “shop now” and “learn more” buttons to your social media posts and ads.
- Use action oriented call to action buttons such as “learn more”, “buy now”, “shop the sale” etc.
- Collaborate with influencers and affiliates to drive more audiences to your websites.
- Tracking performance and optimization
For achieving sustainable growth on social media, social media also provides tools to measure the growth of your account by making you capable to check which posts and content is driving more audiences towards your page.
By regularly analyzing these metrics, businesses can analyze their strength, weakness, opportunities, threats and can uncover gaps which are creating hindrance in their growth.
You can track your performances through:
- Setting measurable goals (increase sales, boost engagement, generate leads, drive traffic)
- Tracking audience growth such as likes, views, comments and customer feedback.
- Use platform specific tools such as tiktok analytics, instagram insights and facebook insights to measure growth accordingly.
- You can use third party analytics tools such as google analytics, SEMrush, sprout social and hootsuite too.
- Content strategies which foster growth
On social media content leads everything because through content people become aware about the presence of your brand and business on social media.
Creating great content helps you increase your sales and brand awareness with much ease.
Successful content strategies lie at understanding your audiences, their preferences, delivering consistent messaging and maximizing the tools available to increase your reach and engagement.
Here’s a breakdown of how you can develop and implement content strategies to increase your exposure online:
- Understanding your audience (demographics, behaviors, age, gender and location).
- Creating a content calendar (daily posts, weekly posts, seasonal campaigns).
- Using diverse content such as posts, reels, videos, stories, carousels, UGC and live-streams.
- Leverage storytelling to build emotional connection.
- Use platform-specific content such as reels for instagram, short videos for tiktok, post industry insights on linkedIn.
- Posting at the right time can also be very helpful. (According to twicsy UK, posting at the right is the most important content strategy on social media. )
- Buying social media engagement
Investing in social media engagement can also be helpful as an important social media metric to increase engagement and reach of your brands and businesses.
You can buy instagram followers, instagram likes, instagram followers and other platform-specific metrics from these service providers to increase the reach and engagement of your business more efficiently.
Follow these steps to buy engagement for your brands:
- Choose a reputable service provider
- Paste your profile’s URL.
- Paste the URL of your posts you want to boost engagement on.
- Select your desired package
- Complete the purchase by entering your bank or transaction details.
These metrics are bought by many in the UK to increase the exposure, reach and engagement of their brands through paid methods.
The only thing to consider is the service provider you are choosing for buying your services from.
Conclusion
Social media can help you take your business and brand to the next level only if you choose the right strategies and tactics to use it. In this article we have explained all points with examples which you need to foster your growth on social media in 2025.
