Creating Custom Icons & PNGs: Tools, Tips & Best Practices

Website Icon: How to Create Custom Web Icons (3 Steps)

I’ve been messing around with design projects for a while, and one thing I’ve realized is that relying only on stock icons just doesn’t cut it. You can slap a few generic icons on a slide or social post, but somehow it always feels… flat. Making your own icons or custom PNG icons changes that, even if it’s just a few little tweaks.


Think About What You Actually Need

Before opening any software, figure out what this icon or PNG is really for. I usually ask myself:

  • Where will this go? On a photo? On a colored background?
  • What exactly should it represent?
  • Will it match the style of my other graphics, or is this a one-off?

Doing this step first saves a ton of time — trust me. I’ve wasted hours tweaking something that didn’t even fit the design.


Tools That Don’t Make Your Head Hurt

You don’t need Illustrator or Photoshop unless you’re a pro. I’ve gotten surprisingly far with:

  • Canva – quick, easy, good enough for most icons
  • Figma – if I need precise control or scaling
  • Pikwizard – totally free PNGs, Photos, Videos, Templates, perfect when you’re short on time

Honestly, my recommendation is Pikwizard PNG Library as it is filled up not with contributors, but by a professional design agency, so you can always find fresh content there. Don’t forget, sometimes just starting with a free PNG and customizing it a little gives a better result than trying to draw from scratch.

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Keep It Simple

A small icon is not the place for detail overload. A few lines, simple shapes, maybe one color — that’s usually enough. Anything more and it becomes unreadable at smaller sizes.

Also, always go for transparent backgrounds. That way, you can drop the PNG anywhere — a social post, a template, a video — without weird white boxes messing up your design.


Make a Consistent Set Of PNG Icons

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Image by Pikwizard.com

If you’re making multiple icons, don’t just wing it. Consistency matters:

  • Same line thickness
  • Same color scheme
  • Similar shapes (rounded corners vs sharp)

Otherwise, your graphics will feel messy, even if each icon looks fine on its own.


Export, Then Don’t Overthink It

Save as a transparent PNG, compress slightly if it’s for web, and move on. You don’t need to stress about perfection. The goal is flexibility and speed — you can always tweak later.


Bonus: Reuse Everything

Once you have a few solid icons or PNGs, you’ll find yourself using them everywhere: social posts, presentations, emails, even videos. That tiny bit of extra work upfront saves you so much time later.


 

Custom icons and PNGs don’t have to be intimidating. A clear idea, a few simple tools, and a consistent style go a long way. And honestly, grabbing a few free assets from Pikwizard can get you started without spending hours or money. Then you can focus on making visuals that actually feel like your brand.

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