Tradeshows are high-energy, high-stakes events where companies compete not just for attention, but for lasting impressions. With so many booths and brands vying for foot traffic, what you give away matters. The right giveaway doesn’t just draw people in—it creates a positive association with your brand that sticks long after the event.
So what should you give away at tradeshows? Here’s a people-first guide to swag that’s actually worth handing out.
1. Useful Everyday Items People Won’t Toss
The golden rule of tradeshow giveaways: make it useful. Items that fit easily into daily life are far more likely to be kept—and remembered.
Top picks:
- Tote bags (durable, roomy, and eco-friendly)
- Phone stands or grips
- Travel-size hand sanitizers or lip balm
- Multi-port charging cables
- Reusable water bottles or tumblers
People walk around tradeshows collecting items. If yours is the one they use right away—like a charger or hand sanitizer—you’ve won.
2. High-Quality Apparel (If You Can Swing It)
Branded clothing isn’t cheap, but it can be highly effective—if it’s something people want to wear. Think beyond basic tees.
Options to consider:
- Soft, modern-cut t-shirts
- Caps or beanies with subtle branding
- Athletic socks or gaiters
Limit quantities to VIPs, raffle winners, or targeted prospects to control cost while creating buzz.
3. Notebooks and Pens—But Better
Yes, notebooks and pens are classic. But at this point, they need to stand out.
Look for:
- Moleskine-style notebooks with soft covers
- Eco-friendly paper options
- Metal or soft-touch pens with smooth ink
These elevated basics are staples of smart tradeshow swag—useful, compact, and classy enough to keep.
4. Tech Swag That Isn’t Gimmicky
Tech giveaways get attention, but they need to be practical—not flashy junk.
Top options:
- Bluetooth trackers for keys or bags
- Mini power banks
- Cord organizers
- Webcam covers for privacy
The best part? These items often stay in use long after the event, keeping your brand top of mind.
5. Snacks and Drinks for Instant Gratification
Don’t underestimate the power of a well-timed snack. Attendees are on their feet all day and always looking for quick fuel.
Ideas:
- Custom-labeled energy bars or trail mix
- Bottled cold brew or sparkling water
- Locally sourced treats with your branding
Add a QR code on the packaging to lead directly to your website or product demo page.
6. Gamified Giveaways to Drive Engagement
Want to build booth traffic and buzz? Add a game or giveaway contest into the mix.
Examples:
- Spin-to-win wheels
- Scratch-off cards for prizes
- Mini scavenger hunts with partner booths
Make sure the prizes are worth the effort—portable speakers, premium swag bags, gift cards, or exclusive company products.
7. Personalized or Customizable Items
Let attendees choose or personalize their swag to make it more meaningful.
You could offer:
- On-site engraving (for pens, bottles, tags)
- Sticker stations or patch customization for bags
- Name personalization on notebooks or luggage tags
It’s not just about what you give away—it’s about how you make people feel. Personalized swag adds that emotional connection.
Final Tips: Quality Over Quantity, Always
It’s tempting to go for volume. But hundreds of forgettable trinkets won’t leave the impact of 50 thoughtful, well-designed items. Focus on usefulness, relevance, and quality. Match your swag to your brand personality and your audience’s needs.
And whatever you give away at tradeshows, make sure it reflects who you are and what you stand for. Because the best swag isn’t just stuff—it’s an experience people take home.
